Promoting Your School
This article overviews the resources available in Transferology® Lab to help an institution promote and market a Transferology® presence within CollegeSource branding guidelines.
In this article:
Overview
Promote Your School is a branding and marketing resource page for Transferology® Lab users. To access this page within the Lab:
- Go to the School Profile menu.
- Select Promote Your School.
Users can also navigate to Promote Your School via the How to promote your school hyperlink within the Profile Preview.
Users may see up to five tabs, depending on the role permissions granted.
- Promote Your School provides colleges and universities with a unique student referral link and badge that can be used to help promote the institution in the Transferology network.
- Schools part of a state contract with Transferology are also provided a separate state referral link and badge.
- Logo Assets provides schools with image files of the Transferology logo and requirements for their use.
- Guidelines provides information to be aware of when creating advertising or marketing materials referencing Transferology.
- Institution Template links School Admins to the Institution Template Editor, which can be used to customize the Transferology.com homepage with the school’s branding.
- Students who navigate to Transferology through the institution’s referral link or badge will see the customized landing page instead of the default Transferology homepage.
- State/System Template links State Coordinators to the State/System Template Editor, which can be used to customize the Transferology.com homepage to highlight the institutions within a state or system.
- Students who navigate to Transferology through the provided state/system landing page URL will see the customized homepage instead of the default Transferology homepage.
- It is important to note that this state/system URL differs from the state referral link provided to schools that are part of a state contract.
- Students who navigate to Transferology through the provided state/system landing page URL will see the customized homepage instead of the default Transferology homepage.
States/systems interested in creating a state/system landing page must fill out the Request for State or System Transferology Landing Page form.
A user with the State Coordinator role will only see the State/System Template tab if an institution with which the user is associated in Transferology Lab has been added to a state/system or if the user has been individually granted access to edit the landing page.
Student Referral Link
The Student Referral Link is a unique URL an institution can provide students to log into Transferology®. If the institution has created and published a customized landing page, students will see that page instead of the default Transferology homepage when following the link.
By default, when a student visits Transferology, school Match results are displayed from highest to lowest percentage. When students log into Transferology through a referral link, a filter highlights and displays the matches solely from that school. The student can remove the filter to see all Match results.
In the example below, a student has logged into Transferology through a referral link from CollegeSource University. When searching for Match results, the student sees that results from 38 schools were found. However, only CollegeSource University appears on the results list. The word “Referred” appears above the institution profile data on the right. The student must select Show additional results to see results from other colleges.
When a student creates an account in Transferology using a college’s referral link, the school is automatically added to the student’s Favorites for quick navigation to the school profile, programs, and Match results.
To see an example of a referral link to Transferology, select this link.
Additional guidance for using the institution referral link is in the Promote Your School tab.
Student Referral Badge
The Student Referral Badge embeds the institution’s unique referral link within a Transferology® banner. An institution can place this badge on websites and marketing materials to help direct students to Transferology. If the institution has created and published a customized landing page, students will see that page instead of the default Transferology homepage when following the link.
As noted above, when a student visits Transferology, school Match results are displayed from highest to lowest percentage by default. When students log into Transferology through a referral badge, a filter highlights and displays the Matches solely from that school. The word “Referred” appears above the institution profile data on the right. The student must select Show additional results to see results from other colleges.
When a student creates an account in Transferology using a college’s referral badge, the school is automatically added to the student’s Favorites for quick navigation to the school profile, programs, and Match results.
Additional guidance for using the student referral badge is in the Promote Your School tab.
CollegeSource recommends using a student referral link or badge when directing students to Transferology. Doing so enables the institution to highlight itself through its customized landing page and showcase its Match results. Referral links and badges can be placed on websites, within email correspondences and signatures, in social media posts, or within digital advertisements.
State Referral Link and Badge
As noted, schools part of a state contract with Transferology are also provided a state referral link and badge. This URL differs from the state/system landing page URL.
Schools can choose between two types of state referral links:
| Type | Explanation |
| State | Students navigating to Transferology from this link will only see match results for public institutions. |
| All | Students navigating to Transferology from this link will see match results for all institutions in the state, regardless of whether they are public or private. |
To generate the state referral link:
- Navigate to the Student Referral Badge within Promote Your School.
- Under Type, select the type of link to be generated based on the results the school wishes students to see.
- Options: State, All.
As noted above, when a student visits Transferology, school Match results are displayed from highest to lowest percentage by default. When students log into Transferology through a state referral link or badge, a filter is applied that highlights and displays the Matches solely from institutions within the state. Whether all institutions - or solely public institutions - appear within the Match results will depend on the type of link. The students must select Clear filters or change the state under the sort/filter options to see results from other colleges,
Additional guidance for using the state referral link and badge is in the Promote Your School tab.
Institution Template
Institutions can personalize the Transferology landing page to match school branding using the Institution Template Editor. Customizations to the landing page can be saved and previewed before final publication. Once published, students will see this page when visiting Transferology using the institution’s referral link or badge.
For further information, see Customize the Transferology Landing Page and Create Institution Landing Pages: An Overview Guide.
State/System Template
States and systems can create personalized Transferology landing pages to highlight the institutions within. Since students are guided to a state/system page via a customized URL, these institutions can create individual institution landing pages and also belong to one or more state/system page.
Once published, the state/system landing page will be the page students see when visiting Transferology using the state/system’s unique referral URL, located at the bottom of the landing page. The state/system can also put the referral link behind a badge.
For further information, see Customize the Transferology Landing Page and Create State/System Landing Pages: An Overview Guide.