Promoting Your School
This article provides an overview of the resources available in Transferology Lab® to help a school promote and market their Transferology® presence within CollegeSource® branding guidelines.
In this article:
Overview
How to promote your school is a branding and marketing resource page for Transferology Lab users. It contains three tabs:
- Promote Your School provides colleges with a unique student referral link and badge that can be used to help promote the school in the Transferology network.
- Logo Assets provides colleges image files of the Transferology logo and requirements for their use.
- Guidelines provides information to be aware of when creating advertising or marketing materials that reference Transferology.
There are two ways to navigate to this page:
- Via Profile Preview:
- Select How to promote your school.
- Via the School Profile menu:
- Select School Management.
- Select How to promote your school from the Profile Preview tab.
Student Referral Link
The Student Referral Link is a unique URL that an institution can provide to students as a means to log into Transferology. By default, when a student visits Transferology, school Match results are displayed from highest to lowest percentage. When students log into Transferology through a Referral Link, a filter is applied that highlights and displays the Matches solely from that school. The student can remove the filter to see all Match results.
In the example below, a student has logged into Transferology through a Referral Link from CollegeSource University. When searching for Match results, the student sees that results from 83 schools were found. However, only CollegeSource University appears on the results list. The word "Referred" appears above the institution profile data on the right. To see results from other colleges, the student would need to select Show additional results.
When a student creates an account in Transferology using a college's Referral Link, the school is automatically added to the student's Favorites for quick navigation to the school profile, programs, and Match results.
To see an example of a Referral Link to Transferology, select this link.
Student Referral Badge
The Student Referral Badge embeds the institution's unique Referral Link within a Transferology banner. An institution can place this Badge on websites and marketing materials to help direct students to Transferology.
As noted above, by default, when a student visits Transferology, school Match results are displayed from highest to lowest percentage. When students log into Transferology through a Referral Badge, a filter is applied that highlights and displays the Matches solely from that school. The word "Referred" appears above the institution profile data on the right. To see results from other colleges, the students would need to select Show additional results.
When a student creates an account in Transferology using a college's Referral Badge, the school is automatically added to the student's Favorites for quick navigation to the school profile, programs, and Match results.
Tip: To ensure your school is always at the top of Match results, we recommend always using a Student Referral Link or Badge when directing students to Transferology. These can be placed on websites, within email correspondences and signatures, in social media posts, or within digital advertisements.